I’ve always been very impressed by Zara’s shopping app experience. It’s super easy to use and trumps every other clothes shopping app I’ve downloaded. Its structural grid design is a huge factor in its appeal; the app manages to utilize columnal, horizontal, and modular grids very effectively and without cluttering the flow. Each item of clothing is laid out in a grid of pictures that can be scrolled up or down.
Once an item of clothing is clicked on, horizontal swiping allows the user to swipe to the next item easily. Scrolling to the bottom of the item page, the user can see a row grid of similar items that they can also swipe through, which is a great use of the continuity principle.
